Xactly CEO Christopher Cabrera: Understanding CRM's Boundaries


It’s important to recognize that “CRM is growing up,” said Xactly CEO Christopher Cabrera. “It’s becoming more useful to the CRM user, who is predominantly the sales rep or whoever is managing the customer relationship. The sales performance management, or SPM, space is on a collision course with CRM, because what CRM doesn’t do is allow the reps that are using it to make sense of it all, and how it affects them and their compensation. We’re seeing an expansion of CRM to add more functionality, so it gives more power to the user … .”

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Xactly Unlocks Storehouse of Insights


Following years of development, Xactly has made Xactly Insights generally available. The product compiles the compensation data of all the companies that use Xactly’s products, aggregates and anonymizes that data, and then gives users access to it. Participating companies opt in, fully aware of how their data is being used. The end result is a searchable database of compensation information across a wide range of companies, both public and private, in a variety of industries. The data can be sliced and diced, and then benchmarked.

The original article can be found here: http://www.ecommercetimes.com/story/80972.html?rss=1

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