As a maker in an e-commerce world, you have to get the word out about what you’re creating. Whether you’re crafting candles or jewelry, marketing, in short, leads to sales. It’s one thing to set up a booth at a craft fair and meet your customers face to face, but it’s another thing entirely to market online. Becoming comfortable with digital marketing techniques, therefore, needs to be one of your primary priorities. First, you’ll want to design a marketing plan true to the spirit of your enterprise.
The original article can be found here: http://www.ecommercetimes.com/story/83424.html?rss=1
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