The idea of the subscription economy is not new — at least not to anyone who’s familiar with the idea of software as a service — but it’s an idea that can sneak up on businesses. Many in the SaaS space started as more traditional vendors that saw subscriptions as simply a different delivery mechanism and a way to reach customers who couldn’t afford massive upfront cash layouts. However, thanks to a handful of evangelists, businesses are starting to recognize that the subscription economy requires more than an adjustment to the way you do billing and financial record-keeping.
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