7 Tips for Powerful Product Photos


Product photos are a vital part of e-commerce. Because they provide the central connection between customers and products, photos can make or break an e-commerce business. “You can have a great looking website and user interface, but if you don’t have great product photos it is like driving a Mercedes with a flat,” said Sam Werkmeister, CEO of ProductPhoto.com. “You won’t get very far,” he said. “Products with high quality product photography look better and will almost always have higher conversion rates.”

The original article can be found here: http://www.ecommercetimes.com/story/85051.html?rss=1

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7 Tips for Highly Effective Content Marketing


Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. “Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable customer relationship,” said Ardath Albee, CEO of Marketing Interactions. Sharing valuable information is at the heart of content marketing, which isn’t so much about selling products as it is about building trust.

The original article can be found here: http://www.ecommercetimes.com/story/84904.html?rss=1

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Alien invasion, zombie apocalypse – survey weighs high-tech survival prospects

We rely on the internet for everyday communication, but how vital would it be during an alien invasion or a zombie apocalypse?

The original article can be found here: http://www.foxnews.com/tech/2016/09/13/alien-invasion-zombie-apocalypse-survey-weighs-high-tech-survival-prospects.html

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STEM: Inspiring young minds to embrace what is all around them

Science, technology, engineering and math – or STEM for short – are areas of education that are so vital to our daily life they cannot be ignored.

The original article can be found here: http://www.foxnews.com/tech/2016/05/04/stem-inspiring-young-minds-to-embrace-what-is-all-around-them.html

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The Successful B2B Relationship: It's About Time


Respect is a vital ingredient in any mutually beneficial relationship, and that’s never truer than in the case of business-to-business buyers and sellers. The most elementary way a seller shows a commitment to a healthy customer relationship is through an ongoing display of respect. That doesn’t mean some single, impressive gesture, like giving a potential customer a pricey gift. It means an ongoing respectful relationship, one in which the seller shows an understanding of the buyer’s needs and appreciates the buyer’s approach to meeting them.

The original article can be found here: http://www.ecommercetimes.com/story/83417.html?rss=1

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Dr. Dre's 'Vital Signs' not a harbinger of Apple's entry into TV business, report says

Article Image Vital Signs — an upcoming scripted TV show from Apple starring Dr. Dre — is about marketing Apple Music, and does not represent the company taking its first step towards becoming a service like Netflix or HBO, a report said.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4da14be0/sc/28/l/0Lappleinsider0N0Carticles0C160C0A20C160Cdr0Edres0Evital0Esigns0Enot0Ea0Eharbinger0Eof0Eapples0Eentry0Einto0Etv0Ebusiness0Ereport0Esays/story01.htm

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