Whether you call it “industry CRM,” “vertical CRM” or something else, the concept is gaining altitude. Not that it’s new or ever been gone, but today’s vertical CRM is different — a constellation of quantitatively and qualitatively different and better CRM solutions than we’ve ever seen. Vendors like Veeva, Vlocity and Salesforce are getting into the act, and I expect this sector could be one of CRM’s sleeper stories of the year. First, what is it, where does it come from, and why hasn’t it been more of a force already?
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