Uber on Wednesday made its UberRush merchant delivery service a full-fledged division of the company, officially rolling it out in New York City, Chicago and San Francisco. The announcement followed a soft launch earlier this year in NYC. Americans waste too much time and productivity by transporting things from one point to another, Uber reasoned. An established ride-sharing network, with a presence in hundreds of U.S. cities, could leverage its freelancers and moonlighters to provide every small business with a delivery option.
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