
eGain is touting a report from Forrester Consulting and my friend Ian Jacobs purporting to show that omnichannel customer service is stagnant or worse when it comes to delivering service that customers need and want. Ian does good work and I am in agreement with him on this, but I have trouble with some conclusions, specifically the implication that the problem can be solved with more software. Now, I am a proud software bigot, but I am also fond of the saying, “If you take your car to Midas, you’re going to get a muffler.”
The original article can be found here: http://www.ecommercetimes.com/story/82580.html?rss=1
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