New Relationship Marketing Hub Aims to Goose Conversion Rates


Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its retention ecosystem to make accurate predictions of future spend before customers make a purchase. Based on those predictions, Optimove 6.0 segments visitors into micro-categories and indicates which campaigns are most likely to lead to conversions.

The original article can be found here: http://www.ecommercetimes.com/story/84922.html?rss=1

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Bad Rabbit ransomware: Should you be scared?

Networks in Russia and Eastern Europe have been targeted by a new strain of ransomware dubbed ‘Bad Rabbit,’ a possible variant of the ‘Petya’ malware that hit computer systems earlier this year.

The original article can be found here: http://www.foxnews.com/tech/2017/10/25/bad-rabbit-ransomware-should-be-scared.html

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Macron campaign targeted by Russia-linked hackers, experts say

The campaign of French presidential candidate Emmanuel Macron has been targeted by the shadowy Pawn Storm hacking group, according to security researcher Trend Micro.

The original article can be found here: http://www.foxnews.com/tech/2017/04/25/macron-campaign-targeted-by-russia-linked-hackers-experts-say.html

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Quest Diagnostics data breach puts health care security in the spotlight

Quest Diagnostics joined the list of health care companies targeted by hackers this week when it announced a data breach that exposed the health information of about 34,000 people.

The original article can be found here: http://www.foxnews.com/tech/2016/12/14/quest-diagnostics-data-breach-puts-health-care-security-in-spotlight.html

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Odinaff Trojan Targets Banks, Financial Firms Worldwide


Symantec on Tuesday reported on a malware campaign that has targeted financial organizations worldwide for the past 10 months. Dubbed “Trojan.Odinaff,” it has infiltrated the banking, securities, trading and payroll sectors, as well as organizations that provide them with support services. Odinaff is used in the first stage of an attack, to get a foothold into a network. It provides a persistent presence, and lets users install additional tools onto the target network, Symantec explained.

The original article can be found here: http://www.ecommercetimes.com/story/83987.html?rss=1

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Newsweek Joins Growing Club of Possible Russian Cyberattack Targets


Newsweek is the latest media institution to get caught up in a series of cyberattacks that have targeted major government, political and media organizations, raising suspicions of links to Russia. The news magazine sustained a massive DDoS attack the day after it published a cover story about Republican presidential candidate Donald Trump’s business activities in the late 1990s. Officials linked to the real estate mogul allegedly spent tens of thousands of dollars to seek out potential new business in Cuba, possibly violating U.S. law.

The original article can be found here: http://www.ecommercetimes.com/story/83968.html?rss=1

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Sony unveils 2 updated PlayStations: Pro and slim versions

Sony is unveiling a slimmer, lighter, cheaper version of its PlayStation 4, as well as a Pro device targeted at hardcore gamers that features high-resolution images and a 1-terabyte hard drive.

The original article can be found here: http://www.foxnews.com/tech/2016/09/07/sony-unveils-2-updated-playstations-pro-and-slim-versions.html

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Hackers hijack Mark Zuckerberg's social media accounts

Hackers have targeted Facebook CEO Mark Zuckerberg’s social media accounts, briefly compromising his LinkedIn, Twitter and Pinterest accounts.

The original article can be found here: http://www.foxnews.com/tech/2016/06/06/hackers-hijack-mark-zuckerbergs-social-media-accounts.html

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Stop Facebook targeted ads and tracking

If you browse the Internet at all, you’ve run into targeted ads. You’ll be looking at a product on one site, and then you’ll see an ad for it right away on another site. We’ve seen situations where a YouTube video will play an ad for the site you just opened in another browser tab. Creepy! Let’s look at how it works and how you can stop it.

The original article can be found here: http://www.foxnews.com/tech/2015/10/03/stop-facebook-targeted-ads-and-tracking/

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Hacking group that targeted Apple, others reportedly operating independently for profit

A hacking group that previously targeted Apple, Twitter and Facebook appears to be operating independently and for the explicit purpose of turning a profit on corporate secrets, according to a Symantec research paper released on Wednesday.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/47f50c8b/sc/28/l/0Lappleinsider0N0Carticles0C150C0A70C0A80Chacking0Egroup0Ethat0Etargeted0Eapple0Eothers0Ereportedly0Eoperating0Eindependently0Efor0Eprofit/story01.htm

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Investigators believe JPMorgan hackers targeted other Wall Street firms

Investigators believe that the hackers who broke into J.P. Morgan Chase & Co. targeted at least 12 other financial-services companies, including Fidelity Investments, people familiar with the matter said, suggesting the cyberattack spree on Wall Street was broader than previously thought.

The original article can be found here: http://www.foxnews.com/tech/2014/10/09/investigators-believe-jpmorgan-hackers-targeted-other-wall-street-firms/

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Hackers hitting celebrity targets only getting started, expert warns

The cyberattack that targeted stars such as Jennifer Lawrence and Kate Upton may be just the tip of the iceberg, predicts a security expert, warning that hackers are becoming more sophisticated.

The original article can be found here: http://www.foxnews.com/tech/2014/09/02/expert-expect-hackers-to-increase-celeb-attacks/

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