Inside Apple Inc in Switzerland: No Watch yet, but Apple Pay unofficially working, strong demand for products

Switzerland is an affluent country with lots of people who value high quality products and new technology, making it a potential hotspot for Apple Watch–at least once the new product is officially launched in the country, known for its breathtaking mountains and equally breathtaking consumer prices.



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Patent could delay Apple Watch debut in Switzerland, report says

The Apple Watch may not be able to launch in Switzerland until at least December of this year because of a patent dating back to 1985, a document from the Swiss Federal Institute of Intellectual Property suggests.



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Google, Intel team with TAG Heuer on luxury Android Wear smartwatch to counter Apple Watch

At today’s inauguration of the Baselworld 2015 watch and jewelry expo in Switzerland, watchmaker TAG Heuer announced a partnership with Google and Intel on a new luxury smartwatch, due to launch sometime before the end of 2015.



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Automakers in Geneva cautious, 'concerned' about 'disruptive interloper' Apple

As the automotive glitterati descends on Switzerland for the first industry powwow since rumors of an Apple Car began swirling, executives from some of the world’s largest automakers have opened up about the possibility of counting the iPhone maker as a competitor.



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CarPlay, not an Apple Car, likely catalyst of Swiss trademark filing

Apple recently extended its trademark protection in Switzerland to include automobiles, but such filings are far from new and odds are that the company is working to cover its nascent CarPlay initiative, rather than the much-ballyhooed Apple Car.



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Jony Ive reportedly says 'iWatch' will be trouble for Switzerland

Apple SVP of Design Jony Ive reportedly put the entire country of Switzerland on notice in touting the company’s long-rumored wearable device, suggesting a fit and finish comparable to or surpassing that of traditional watches.



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