7 Tips for Highly Effective Content Marketing

Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. “Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable customer relationship,” said Ardath Albee, CEO of Marketing Interactions. Sharing valuable information is at the heart of content marketing, which isn’t so much about selling products as it is about building trust.

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