Dreamforce's Einstein: First Shot in New Sales Tech Arms Race?


A technology conference staple is the over-the-horizon announcement: a proclamation that something that isn’t quite here yet is the next big thing, often accompanied by simulated screen shots, hypothetical use cases, and demonstrations that veer closer to fantasy than reality. Even Salesforce has indulged in some of this in the past, and this year’s announcement of a machine learning-enabled technology called “Einstein” easily could be dismissed as futureware. After all, “artificial intelligence” is this year’s hot buzzword.

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Apple details 'Siri for Mac' desktop virtual assistant in new patent application

While Apple’s Siri has been an iOS staple since 2011, the tech has yet to make the jump to OS X. An exhaustive new patent filing, however, details a very similar desktop version of the virtual assistant that can perform dictation, high-level system commands and even act as a “third hand” for Mac users.



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