A rising tide of interest has sparked a series of competitive moves among the widening array of software and technology providers vying for a share of the rapidly expanding IoT market. The enormous promise has driven a growing number of large and small players to rebrand and reposition their product and service offerings to appeal to the curiosity of potential corporate and consumer customers. However, the more realistic players also are recognizing that they need to join forces to truly meet the rapidly evolving needs of their customers.
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