SoHo Apple Store hosts 'Becoming Steve Jobs' book reading, Q&A session with authors

Authors Brent Schlender and Rick Tetzeli visited the Apple Store SoHo in New York on Thursday to read selections from their hotly anticipated biography “Becoming Steve Jobs” and field questions from what quickly became a packed house.



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SoHo Apple Store holds workshops with fashionistas and artists as New York Fashion Week wraps up

Starting Monday, the SoHo Apple Store will play host to fashion industry insiders as an unofficial extension of New York’s Fashion Week, with special in-store discussions on creativity, style and digital media running through Thursday.



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