Chatbots Drive Shopify's Kit CRM Deal

Shopify on Wednesday announced that it has agreed to purchase Kit CRM, whose Kit chatbot automatically sends out marketing text messages for online stores. It also lets businesses run targeted ads on Facebook and Instagram, make recommendations based on store activities, post on social media and use functionality provided by other social media apps, Shopify CMO Craig Miller said. Kit last month released an API that lets it interact with other apps in the Shopify App Store.

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