Marketing and Loyalty


The CRM industry is shining a bright light on digital marketing these days, and it is a sign of how early we are in the digital marketing boom that few if any vendors are championing the idea of using marketing in any way other than for driving sales. Based on recent marketing events by Oracle and Salesforce, it appears that the focus on driving more sales, or some variant of that, makes perfect sense for marketing organizations just getting their feet wet. Why not? Driving sales is the job of marketing, so what else might you expect?

The original article can be found here: http://www.ecommercetimes.com/story/83510.html?rss=1

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FAA's Sluggish Pace Frustrates Amazon's Drone Ambitions


For one brief shining moment, it appeared that Amazon and the Federal Aviation Administration were in concert on outdoor drone testing in the U.S., but in testimony before a Senate subcommittee hearing held Tuesday, Amazon put paid to that notion.
Although the FAA last week granted Amazon permission to conduct outdoor tests, the unmanned aircraft system covered by the authorization is no longer in use. “We don’t test it anymore,” Paul Misener, VP for global public policy at Amazon, told senators at the hearing.

The original article can be found here: http://www.ecommercetimes.com/story/81864.html?rss=1

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