Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades. Considering its long history, ad tech is still a new area. hen Google went public, it needed to show it could be profitable, so it started selling advertising.
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