Shopping online can feel a bit impersonal. It’s all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience — one that’s similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase. This is where e-commerce personalization technologies come in, with the goal of delivering an online shopping experience that’s at least as interactive as a bricks-and-mortar one.
The original article can be found here: http://www.ecommercetimes.com/story/84784.html?rss=1
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