Salesforce Reshuffles SaaS, PaaS in Internet of Things and AI


It can be a full-time job trying to keep up with Salesforce’s newest cloud offerings and messaging. However, it is always worth the effort, because the company’s pronouncements are often early bellwethers of the future direction of the software industry. This has become particularly true with respect to the company’s evolving efforts to penetrate and gain a prominent position in the artificial intelligence and Internet of Things markets. Salesforce’s most recent moves also could be a key indicator of the rapidly changing competitive landscape.

The original article can be found here: http://www.ecommercetimes.com/story/84883.html?rss=1

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SaaS' Next Wave: Customer Lifetime Value Management


Salesforce’s latest quarterly results, along with the buzz surrounding its upcoming annual Dreamforce lovefest, have brought greater attention to CRM’s rapid migration to the cloud. However, today’s SaaS CRM solutions deliver limited value-add if the organizations that use them are unable to realize marketing and sales promises. This is especially true for enterprises guiding prospective customers on an omnichannel journey via their mobile devices and traditional storefronts, and even a variety of IoT experiences.

The original article can be found here: http://www.ecommercetimes.com/story/82457.html?rss=1

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CRM's New Era


It occurred to me at Salesforce’s Marketing Cloud event held last week in New York that CRM has come full circle in a fundamental way. I was never a fan of labels like “CRM 2.0” or “Social CRM” or whatever else came along, principally because those monikers didn’t signify anything new in doing business. Certainly you could make a case that those names described some new attributes for the traditional set of apps but that just invites a “so what?” The implicit assumption was that you’d know what to do with the stuff, and that’s saying a lot.

The original article can be found here: http://www.ecommercetimes.com/story/82208.html?rss=1

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