Salesforce has announced the Sales Cloud Lightning PRM app as a replacement for partner portals and electronic data interchanges that lack modern features such as built-in mobile, social analytics and AI capabilities. The PRM app has an interactive Guided Setup Wizard that lets channel managers configure, customize and deploy the app in days. It manages lead distribution, deal registration and marketing development funds, and it automatically assign partners into meaningful tiers for targeted promotions and customized content.
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