What's in a name? Google's Alphabet and the quirky science of corporate naming

What’s in a name? Most corporate naming experts say Google’s decision to reorganize its businesses under a new holding company called “Alphabet” is close to letter perfect.

The original article can be found here: http://www.foxnews.com/tech/2015/08/12/what-in-name-google-alphabet-and-quirky-science-corporate-naming/

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