Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its retention ecosystem to make accurate predictions of future spend before customers make a purchase. Based on those predictions, Optimove 6.0 segments visitors into micro-categories and indicates which campaigns are most likely to lead to conversions.
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