Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business’ sales strategy. Choosing where to sell products online requires evaluating the fit between channel and product. Finding the right fit means having a strong sense of the company’s products and its customers, as well as an awareness of who uses various channels.
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