Nutshell CTO Andy Fowler: Good CRM Tools Stay Out of the Way


“CRM was originally created for the managers and bosses to report on the pipeline, and it was sold as a value proposition to the manager,” noted Nutshell CTO Andy Fowler. “What’s changing now is that CRM is becoming much more about supporting the rep — giving them the tools they need to improve their performance. It’s no longer just a tool for the boss to check in on the salespeople. If [salespeople] see the intrinsic value of the CRM tool they’re using, that motivates them.”

The original article can be found here: http://www.ecommercetimes.com/story/84514.html?rss=1

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IDG's New Pipeline Activator Aims to Get Sales Timing Right


IDG has introduced Pipeline Activator, a global subscription-based service pinpointing verified projects and active sales prospects for those selling to enterprise IT. Pipeline Activator, the latest addition to IDG’s ABM360 suite of account-based marketing services, provides sales and marketing teams with detailed insights on target companies actively researching products and services for purchase. IDG identifies and validates nearly 250,000 active projects a year across companies worldwide.

The original article can be found here: http://www.ecommercetimes.com/story/84364.html?rss=1

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Facebook exec adds insult to injury with 'pipeline' comment in response to poor ratings on diversity report

Facebook diversity exec blames applicant “pipeline” on Facebook’s diversity problem, highlighted in the company’s recent diversity report. Data shows that pipeline is not this issue, and critics say that Facebook needs to take a hard look at its hiring practices.

The original article can be found here: http://www.foxnews.com/tech/2016/07/18/facebook-exec-adds-insult-to-injury-with-pipeline-comment-in-response-to-poor-ratings-on-diversity-report.html

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