iOS users can now install apps directly from Pinterest with new 'app pins'

Apple and social network Pinterest on Thursday rolled out “app pins,” a new type of enhanced pin that lets users of Pinterest’s iOS app install pinned apps on their device without switching to the App Store.



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Vevo Music Videos Get Pinned


Pinterest announced Wednesday that it has signed a deal that will allow users to create boards that include their favorite Vevo music videos. They now will be able to share, search for and watch Vevo videos on Pinterest, as well as pin videos to Pinterest straight from Vevo.com or the Vevo iOS app. Pinterest’s move is an indication that the company is serious about providing a social platform that goes beyond the DIY craft projects and recipes often cited as its bread and butter, said consultant Pim Bilderbeek.

The original article can be found here: http://www.ecommercetimes.com/story/80893.html?rss=1

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Pinterest Tacks On New Marketing Tool


Pinterest on Tuesday revealed that it was rolling out an analytics tool for marketers designed to offer them more information on which content does well. The new feature, Business Insights API, lets businesses track which of their boards, pins and products are attracting the most engaged users, as well as which ones aren’t garnering clicks. In addition, developers will be able to use the API to track activity, helping them understand how consumers move and click on their brand’s boards.

The original article can be found here: http://www.ecommercetimes.com/story/80496.html?rss=1

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On Pins and Needles Over Pinterest


Pinterest last week announced that it had raised $200 million in a new round of fundraising from existing investors SV Angel, Bessemer Venture Partners, Fidelity and Andreessen Horowitz. The latest funding puts its valuation at $5 billion, which is quite a tidy sum for a company that has little to offer in terms of revenue. What Pinterest does have to offer is its name and its brand and its legions of users. Its user-provided pins now number around 30 billion and its array of boards around 750 million.

The original article can be found here: http://www.ecommercetimes.com/story/80471.html?rss=1

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Pinterest's Guided Search Finds Needles in Haystacks


Pinterest last week announced Guided Search, a new search engine for navigating its particular type of content — user-provided pins, which now number around 30 billion, and an array of around 750 million boards. Guided Search is designed to help users discover pins they were not necessarily looking for, but that might interest them. For now, the feature is available only on mobile, for both iOS and Android platforms, but it eventually will roll out on the Web, Pinterest said, and then in other languages besides English.

The original article can be found here: http://www.ecommercetimes.com/story/80370.html?rss=1

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