New Parental Leave Policies, Bookstore Show Amazon's Softer Side


Amazon has informed employees of significant improvements to its parental leave policies. It also announced the opening of its first physical bookstore in a letter to customers. Both moves no doubt have been in the works for a while, but the timing of the announcements may not be coincidental. Amazon’s image could use some buffing, having become tarnished in the aftermath of sharply unfavorable publicity. It seems that lurking in the back of the company’s mind has been whether success has been too costly for its employees and its reputation.

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