I recently conducted a simple, one-question survey, using sales pros as my target audience. The question was idiotically simple: What is the most important metric for people in sales? In this era of big data, deep analysis and predictive analytics, you might have thought that some new, performance-based metric would have surfaced as the new secret weapon — something that indicates revenue compared to time sales spends working, or deals in relation to the number of proposals written, or sales numbers in relation to the investment a company makes in incentives.
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