Growth for Customer Loyalty Programs Slowing: Census


Membership in loyalty programs grew at 15 percent this year to total 3.8 billion, according to the recently published 2017 Colloquy Loyalty Census Report. The growth rate recorded in the 2015 loyalty census, when membership stood at 3.3 billion, was 26 percent. Growth has slowed because the United States is a maturing market, said Melissa Fruend, author of the report. Mergers and acquisitions in the grocery sector, which saw memberships plummet 24 percent from 188 million to 142 million, were another factor.

The original article can be found here: http://www.ecommercetimes.com/story/84657.html?rss=1

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Amazon Courts Low-Income Customers With Deep Prime Discount


Amazon has introduced a Prime membership priced at $5.99 monthly for people on government assistance who have a valid EBT card. A Prime membership ordinarily costs $10.99 per month, or $99 per year. The EBT card is used to disburse funds for a variety of government assistance programs, including TANF, SNAP and WIC. Consumers have to qualify for the discount program every 12 months, and may take advantage of it for up to four years. Prime offers unlimited fast, free two-day shipping on more than 50 million eligible items, and other benefits.

The original article can be found here: http://www.ecommercetimes.com/story/84589.html?rss=1

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'Make dating great again': Trump singles site sees membership spike

A dating site that matches Trump-supporting singles is enjoying a spike in membership ahead of the president-elect’s inauguration Friday.

The original article can be found here: http://www.foxnews.com/tech/2017/01/18/make-dating-great-again-trump-singles-site-sees-membership-spike.html

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YouTube Red Offers Paying Customers Ad-Free PewDiePie


YouTube on Wednesday introduced YouTube Red, a $10 a month ad-free channel. Membership extends across devices, and consumers can access the service from other YouTube channels or apps, including YouTube Gaming. Subscribers to YouTube Red will get a twofer — it automatically provides access to Google Play Music, which also carries a $10 subscription tag. Starting early next year, YouTube Red subscribers will have access to new shows and movies from major YouTube creators in the Originals channel.

The original article can be found here: http://www.ecommercetimes.com/story/82646.html?rss=1

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