SEO, SEM Rule Retailers' Marketing Budgets


Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study. Multichannel enterprise retailers comprised 81 percent of respondents, pure-play online retailers 11 percent, in-store-only retailers 4 percent, and other types of companies the remaining 4 percent.

The original article can be found here: http://www.ecommercetimes.com/story/84691.html?rss=1

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Google Brings Machine Learning to Online Marketing Assessment


Google has unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions. Google is at an “inflection point,” noted Sridhar Ramaswamy, SVP of ads and commerce, when it comes to the use of technology to measure online marketing effectiveness.

The original article can be found here: http://www.ecommercetimes.com/story/84563.html?rss=1

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Reasoning in CRM


It gives some measure of the importance we give to AI that I went to two conferences last week and sat through two panel sessions on the subject. At CRM Evolution, I was part of the discussion in a breakfast session. At the Oracle CX show, executives involved in the adaptive intelligent applications product line tried to define the basics. I have to say that neither session was especially illuminating, which is not to cast aspersions on any of the participants but more to provide a gauge of how early we still are in the market cycle.

The original article can be found here: http://www.ecommercetimes.com/story/84496.html?rss=1

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Shareholder motion asks Apple to aim for net-zero greenhouse gases by 2030

Article Image A measure coming up for voting by Apple shareholders asks Apple to explore options for achieving net-zero greenhouse gas emissions — for both its own operations and major suppliers — by 2030.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4cdfdf1f/sc/28/l/0Lappleinsider0N0Carticles0C160C0A10C140Cshareholder0Emotion0Easks0Eapple0Eto0Eaim0Efor0Enet0Ezero0Egreenhouse0Egases0Eby0E20A30A/story01.htm

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Still dealing with the fallout, Sony reaches settlement in 'Interview' hacking lawsuit

Last year’s Sony Pictures hack was, by any measure, a calamitous event for the movie studio that left in its wake a trail of devastation, not to mention plenty of red faces.

The original article can be found here: http://www.foxnews.com/tech/2015/09/03/still-dealing-with-fallout-sony-reaches-settlement-in-interview-hacking-lawsuit/

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Afghans use digital democracy to measure government performance

A specially-developed online tool has helped Afghan voters measure the performance of the country’s new national unity government during its first 100 days in power. 

The original article can be found here: http://www.foxnews.com/tech/2015/01/16/afghans-use-digital-democracy-to-measure-new-governments-performance/

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Nanopixel displays with 150 times higher resolution – and they’re flexible, too

Oxford University's ITO/GST phase-change material nanopixel display
Researchers at Oxford University in England have created nanopixels that measure just 300-by-300 nanometers. Compare this to a modern smartphone with a 400 ppi display, where each pixel is about 150 times larger (about 50 microns across). Furthermore, Oxford’s prototype nanopixel displays are both low-power and thin and flexible. Ultimately, these nanopixels could eventually be used in extremely high-resolution displays with billions of pixels — though it might be rather hard to find a graphics card that can drive a 198000×120000 display, of course.

The original article can be found here: http://www.extremetech.com/extreme/186056-nanopixel-displays-with-150-times-higher-resolution-and-theyre-flexible-too

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California Embraces Bitcoin


California Gov. Jerry Brown on Saturday signed a measure that legalizes the use of bitcoins and other virtual currencies in the state. The law repealed previous legislation that specified only “lawful money of the United States” could be used in California. “Modern methods of payment have expanded beyond the typical cash or credit card transactions,” the new law states, and a change in legislation was necessary to ensure that alternative currencies could be used for the “purchase of goods and services or the transmission of payments.”

The original article can be found here: http://www.ecommercetimes.com/story/80676.html?rss=1

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Anger mounts over Facebook’s news feed experiment, company denies wrongdoing

Facebook has 1 billion users - dislike
Facebook’s admission that it manipulated news feeds to measure how it would impact user response is kicking up a great deal of controversy — and the company doesn’t seem to understand the problem.

The original article can be found here: http://www.extremetech.com/computing/185544-anger-mounts-over-facebooks-news-feed-experiment-company-denies-wrongdoing

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