As the U.S. retail industry puts another long holiday shopping season behind it, a few changes appear to be taking place. For one thing, it appears there’s a new recipe for success. Growing a business requires more than setting up a fancy website, placing inventory into a warehouse, and engaging a service to make speedy deliveries. There are severe costs and challenges involved in building a successful e-commerce operation, and today’s customers have little patience for an online experience that falls short.
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