Channel-check analysts warning of Peak iPhone are priming Apple shares for monster buybacks

Article Image On Monday, Katy Huberty of Morgan Stanley cited channel checks and a customer intent survey as the basis for predicting the potential for iPhone sales to fall by as much as 2.9 percent over the next year, reaching a total for 2016 as low as 224 million in a “worst case scenario.” The idea of “Peak iPhone” generated clickbait headlines, but the real story is that channel checks have historically been extremely worthless at predicting Apple’s actual performance.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4c3ebe09/sc/28/l/0Lappleinsider0N0Carticles0C150C120C150Cchannel0Echeck0Eanalysts0Ewarning0Eof0Epeak0Eiphone0Eare0Epriming0Eapple0Eshares0Efor0Emonster0Ebuybacks0E/story01.htm

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YouTube Halftime Show Sets Stage for Cross-Channel Ads


On Sunday evening, as a record 114.4 million people watched Katy Perry, Lenny Kravitz and Missy Elliott rock out during the Super Bowl’s halftime show, another show was under way, as well. For the first time, Google’s YouTube hosted its own version of halftime on Super Bowl Sunday during roughly the same time slot. YouTube put together the show — a series of comedy skits and gags — for its Ad Blitz channel, starring YouTube personalities. The show lacked the glitz of Katy Perry’s extravaganza, but competing with her was never the point.

The original article can be found here: http://www.ecommercetimes.com/story/81674.html?rss=1

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