The 3 Crucial Stages of an Effective Content Marketing Strategy


There are three key stages of implementing a content-based lead generation strategy — content development, targeting and prospect nurturing — that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization.
That is one of the findings of a study released Tuesday by NetLine, a B2B content syndication lead generation network that processes more than 700 thousand leads monthly across 300 industry sectors.

The original article can be found here: http://www.ecommercetimes.com/story/84666.html?rss=1

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Apple invents active shutter system to protect iPhones from liquid, contaminants

Article Image An Apple patent application published Thursday details methods of implementing a powered shutter system that automatically blocks access to speaker, microphone and other iPhone and iPad port openings, protecting the sensitive components within.

The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/4bcdd358/sc/28/l/0Lappleinsider0N0Carticles0C150C110C260Capple0Einvents0Eactive0Eshutter0Esystem0Eto0Eprotect0Eiphones0Efrom0Eliquid0Econtaminants/story01.htm

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5 IT Security Implementation Myths


There’s a common perception that implementing comprehensive IT security to protect against today’s sophisticated threats and attacks is a difficult and expensive task, and that the benefits of replacing current solutions, even if highly ineffective, are seldom worthwhile. This mindset has resulted in many businesses dealing with a virtual patchwork of disparate systems that are time consuming to manage and costly to keep running at a high performance level. Worse, they are ineffective, leaving organizations vulnerable to cyberattacks.

The original article can be found here: http://www.ecommercetimes.com/story/82074.html?rss=1

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Google postpones iOS 8-style full-disk encryption of Android devices

Despite initial promises by Google, and rival Apple implementing the technology in iOS 8 last September, new devices loaded with Android 5.0 Lollipop are not using default full-disk encryption meant to prevent criminals, police, and spy agencies from getting unauthorized access to private data.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/43f601ac/sc/5/l/0Lappleinsider0N0Carticles0C150C0A30C0A20Cgoogle0Epostpones0Eios0E80Estyle0Efull0Edisk0Eencryption0Eof0Eandroid0Edevices/story01.htm

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New York City bars to use Apple's iBeacons for app-driven 'pub crawl' promotion

Companies continue to find new and interesting ways of implementing Apple’s iBeacon technology, with one New York City event planning to direct participants on a Lower Manhattan “pub crawl” via location-based notifications sent to their iPhones.



The original article can be found here: http://appleinsider.com.feedsportal.com/c/33975/f/616168/s/39d746c1/sc/28/l/0Lappleinsider0N0Carticles0C140C0A40C280Cnew0Eyork0Ecity0Ebars0Eto0Euse0Eapples0Eibeacons0Efor0Eapp0Edriven0Epub0Ecrawl0Epromotion/story01.htm

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