“Channel data management is about providing high-tech companies with all the data and information they need to effectively manage their distribution channels, sales and marketing,” said Zyme CCO Ted Dimbero. “Traditionally, companies have relied on managing the channel fairly blindly. They may get monthly data, but a lot of the data is incomplete or too late to make important decisions, like what promotions they want to run.” CDM starts with data collection, Dimbero said — in some cases from two or three thousand partners around the world.
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