A recent story chilled me to the bone. The headline supplies all the reasons: “Saudi Arabia’s Grand Plan to Move Beyond Oil: Big Goals, Bigger Hurdles.” At first glance, this doesn’t ring any CRM bells, but maybe it should. Why would any business or business-state contemplate moving out of its sweet spot if it weren’t required to? What happens to the customers that have become dependent? That’s the point. Beyond oil means running out — as in we won’t be in that business in so many years because there will be nothing left to pump.
The original article can be found here: http://www.ecommercetimes.com/story/84921.html?rss=1
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