Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed “Google Compare,” for the past two years. Although it apparently has been beset by delays, an entity called “Google Compare Auto Insurance Services Inc.” now is licensed to do business in 26 states, including California, New York, New Jersey, Massachusetts and Texas, according to Ellen Carney, principal analyst for insurance eBusiness and channel strategy with Forrester.
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