Genesys on Monday introduced G-Nine. “Think of G-Nine as the Genesys innovation framework that guides many aspects of our business — product strategy being one of those,” said Genesys CMO Merijn te Booij. “Within the G-Nine innovation framework, we have defined our themes related to technology and consumer trends that we’ll focus on in the next two years,” he said. Included in G-Nine’s initial rollout are smart app automation, asynchronous messaging, next-generation engagement, and more.
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