Ford on Monday announced FordPass, a platform focusing on enhancing the customer experience. FordPass includes a Marketplace offering mobility services; 24×7 access to FordGuides, which are personal assistants to help customers with mobility challenges; membership loyalty rewards; and FordHubs — select stores that let customers experience Ford’s latest innovations. Membership is free and open ownership of a Ford vehicle is not required. Members will be able use a virtual wallet, FordPay, to pay for services accessed through FordPass.
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