Google last week added an option that lets users place a food order directly from search results. Six providers are participating in the service: Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com. More are expected to join later this year. This could provide Google with an entry into the growing food-delivery market. Consumers increasingly are searching online for food options. Users can search for the type of food desired — e.g., “pizza” — and then order directly from the search results, and the food will be on its way.
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