It felt like back to school this week at the CRM Evolution show in hot and muggy New York. The first week or two of the school year is always like that. Though it still feels like summer vacation, you know you have to get focused, because the first exam will be here before you know it. A dawning realization occurred to me: Business is awakening to the idea that we’ve pushed on the business-as-transaction string long enough, and the route to front office progress will be through process orientation from now on.
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