It’s unlikely that Facebook’s psych experiment that turned some 700,000 of its users into involuntary lab rats will hurt its brand or advertising revenue. However, it has unleashed a torrent of criticism. Facebook has faced this kind of outrage before, though, and the results have almost always been the same. “All these things blow up for a day or two, and they blow over amazingly quickly, and everyone goes back to normal afterwards,” said Jan Dawson, chief analyst with Jackdaw Research.
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