The Business Power of Empathy

In our high-powered, win-at-all-costs business environment, the word “empathy” often evokes derision and scorn. Who has time to be a squishy, touchy-feely wimp overflowing with empathy? We’re all busy closing deals and kicking butt! Kicking, closing, etc., is great — but empathy has genuine business value. Don’t forget that CRM has “relationship” right in the middle of it. Relationships are what keep customers, and keeping customers is the route to profitability. And you can’t create great customer relationships without a degree of empathy.

The original article can be found here:

Powered by WPeMatico