Snapchat might abandon hold-to-view UI, takes wait and see approach to Apple Watch app

Speaking at Re/code’s Code Conference on Tuesday, Snapchat CEO Evan Spiegel said the ephemeral messaging firm is tossing around the idea of ditching its familiar hold-to-view user interface, a change that could help pave the way for an Apple Watch app version.



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Ephemeral Apps May Have a Place in the Enterprise


One of the hardest-to-decipher trends of the Internet and app world today is what’s known as “ephemeral software.” Epitomized by popular apps like Snapchat, Frankly and Confide, ephemeral programs revolve around bite-sized, self-destructing user interactions. Since its inception, ephemeral software has baffled many industries, with marketers struggling to develop cohesive campaigns. It was only a matter of time before someone thought to ask whether we might leverage ephemeral trends for business software use.

The original article can be found here: http://www.ecommercetimes.com/story/81185.html?rss=1

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