Salesforce.com is moving aggressively to carve out its own place in a hot emerging technology niche: wearable computing. With its new initiative, Salesforce Wear, it appears to be following its usual MO of co-opting technology in the consumer world and repositioning it for the enterprise. However, unlike social networking, which Salesforce.com adapted for its user base with marvelous effect — wearable technology is an iffy proposition among consumers. Still, its Wear initiative fits well with Salesforce.com’s Internet of the Customer concept.
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