There's a Science to Engaging With Empowered Consumers


We all know customers have changed. They can voice their dissatisfaction with you, complete most of the buyer’s journey without you, and even seek out support and service without you. If you’re a business, you have two questions to ask yourself: 1) Do you really want to become unnecessary to your customers? and 2) What are you going to do about it? Denis Pombriant is assuming your answer to the first question is a resounding “No!” and in Solve for the Customer, he provides solid, realistic advice to help you answer the second question.

The original article can be found here: http://www.ecommercetimes.com/story/81936.html?rss=1

Powered by WPeMatico

Starboard to Yahoo's Mayer: Our Way or the Highway


Activist hedge fund Starboard, which has been expressing dissatisfaction with Yahoo CEO Marissa Mayer’s strategy for some time, on Thursday sent a letter advising her to toe the line or expect to be ousted. Starboard expressed concern over recent media reports that Mayer has been considering the acquisition of CNN or Scripps Network Interactive.
Starboard also appears worried about what Yahoo will do with its remaining shares of Alibaba, now that more than 60 days have passed since its IPO.

The original article can be found here: http://www.ecommercetimes.com/story/81564.html?rss=1

Powered by WPeMatico