Volkswagen's Fines – Billions; Lost Customer Loyalty – Incalculable

There’s a rough road ahead for consumers strapped into Volkswagen and Audi diesel cars kitted out with software to fool emissions testing. Many of VW’s loyal customers feel let down and even duped, said Agnes Huff, CEO of the Agnes Huff Communications Group. Many of them now question the brand’s overall integrity. “Regaining customer trust will be an ongoing challenge, where they will have to publicly and consistently demonstrate on many levels that they have the ability to change the systemic internal issues that created this crisis.”

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