In the Shadow of the Amazon Prime Juggernaut


When Amazon launched Prime Day six months ago, skeptics came out in force to criticize what they considered Jeff Bezos’ desperate ploy to add members to a club that appeared to be peaking in a saturated domestic market. Gimmick or not, Prime Day worked. Amazon sold more than 34.4 million items across eight countries where Prime was offered. Amazon subsequently released a third-quarter earnings report that backed up its initial sales figures with profits that defied just about all prior estimates.

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