When Amazon launched Prime Day six months ago, skeptics came out in force to criticize what they considered Jeff Bezos’ desperate ploy to add members to a club that appeared to be peaking in a saturated domestic market. Gimmick or not, Prime Day worked. Amazon sold more than 34.4 million items across eight countries where Prime was offered. Amazon subsequently released a third-quarter earnings report that backed up its initial sales figures with profits that defied just about all prior estimates.
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