Despite their financial burdens — unconscionably high levels of college education debt and a lackluster job market — everyone wants to know what millenials want. Where will they live? What will they buy? Automakers shake in fear that they won’t develop the same obsession for the automobile-oriented lifestyle as their parents. Apartment builders have no compunction about building more and more edgy, in-fill dwellings for them, content in the knowledge that home ownership is a long away off for this crowd.
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