Show season changes the CRM market. One day you’re in the vanilla application software space, and a week later you understand the need to incorporate social media or analytics or machine learning, or you see a need for enhanced integration and development through platform services. It goes on. Today, in the wake of Oracle, Salesforce, Microsoft and many other companies’ trade shows, we’re again taking a look at the available suites. This time, we need to think less about what’s been added and how well-integrated the components are.
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