iBeacon tech at Cannes Lions 2015 connects attendees, promotes content discovery

This year’s official Cannes Lions International Festival of Creativity app, released on Monday in conjunction with the event, sports integration with Apple’s iBeacon technology to offer attendees a personalized experience featuring relevant content surfacing and meet-ups with like-minded event-goers.



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Apple will unveil streaming music service on Monday, Sony chief confirms

In the midst of an interview at the annual Midem conference in Cannes on Sunday, Sony Music CEO Doug Morris confirmed Apple’s plans to unveil a streaming music service during next week’s WWDC keynote address.



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Bono criticizes Apple for being 'annoyingly quiet' about raising $75M for fight against AIDS

U2 frontman Bono appeared onstage for an interview this weekend at the Cannes Lions festival with Apple designer Jony Ive, and while the two spoke of their successful history together in raising money for The Global Fund to fight AIDS, Bono did take the opportunity to criticize the company for downplaying its role.



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Kanye West says Samsung-Jay Z collaboration drove Apple to buy Beats for cultural credibility

In a surprise appearance at the Cannes Lions festival, rapper Kanye West said a collaboration between fellow performer Jay Z and Samsung last year played into Apple’s decision to buy Beats and acqui-hire cofounders Jimmy Iovine and Dr. Dre.



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