Dr. Dre accepts ALS ice bucket challenge, nominates fellow rappers

The ice bucket challenge to raise awareness and funds for the ALS Association continued at Apple on Monday, with Dr. Dre accepting CEO Tim Cook’s dare on the set of his upcoming movie “Straight Outta Compton.”



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Apple CEO Tim Cook latest Silicon Valley bigwig to get ice bath for ALS charity

Apple CEO Tim Cook accepted marketing chief Phil Schiller’s call to undertake the “ice bucket challenge” to raise awareness and money for the ALS Association, an activity that quickly gained steam in the U.S. thanks to social media.



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Apple's Phil Schiller challenges CEO Tim Cook in 'ice bucket challenge' to raise money for ALS research

Apple marketing chief Phil Schiller this week joined in on the popular “ice bucket challenge,” which helps to raise money for the ALS Association, and even challenged CEO Tim Cook and a celebrity friend to get in on the act.



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