Brave Software is a startup that has ratcheted the ad-blocking game to a new level, and it is raising a lot of stink in the online community. For many people, Web-based ads have become an intolerable, costly distraction. That has led to a variety of ad-blocking approaches. The use of ad-blocking software is growing, because users feel they are being attacked by distracting Web-based ads. Brave Software’s solution really grabbed the attention of Web-based publishers — such as newspapers — that rely on ad revenue to support their operations.
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